Audible - Said I Read You But I Lied

For Audible Australia I researched and adapted the classic Michael Bolton ballad “Said I Loved You But I Lied” to speak to a uniquely modern insight: people no longer read physical books. This was paired with the great man himself in an offbeat narrative as Bolton discovers an app that’s truly changed how he engages with the written word. The result was a No.1 trial day and double digit growth in brand awareness for Audible.