Hyundai - Behind Every Great Woman Is Herself

Working with Hyundai on the launch of the new ‘Venue’ small SUV, I helped research and script individual stories about women owning their futures in a series of three videos designed to appeal to both SINKS & DINKS and 50+ women. We cast a diverse range of talent to tell their story as a letter to their younger self, with actor Miranda Tapsell, surfer Laura Enever, and entrepreneur Hayley Bonham all sharing an insight in to the past that forged them. The videos outperformed all previous benchmarks for social content at Pacific Magazines, and went on to gain the highest number of views for any commercial campaign.

Credits:

ECD - Andrew Cameron @ Pacific Brands

Director - Catherine Stone @ CRYBABY