Berlei - Serena

I researched and wrote a script to coincide with both Berlei’s 100th anniversary, and Serena Williams’ pregnancy with her first child. The result was an ode, read by Serena, to her unborn child on their inner potential if they stay true to themselves. Directed by Rachel McDonald of TOOL Nth. America, the campaign received 5 million views and over 100 thousand engagements.